Advertise on RealClearPolitics
Traffic and Engagement
Traffic1
- 4,200,000 unique visitors per month
- From a traffic standpoint, 2009 was the best non-election year for RCP averaging 4.5% month-on-month growth in unique visitors.
- Conservation estimates predict that as the election nears, RealClearPolitics traffic will increase to over 7 million unique visitors in September and 10.6+ million uniques in October.
Usage
- 77% visit RealClearPolitics daily2
- 72% bookmarked the site
- Average time spent on the site: 11 minutes1
Audience Overview
Age and Gender
- 67% of visitors are 35-64 years old
- 74% male, 26% female
Education
- 75% of visitors have a college degree or higher
- 34% of visitors have a masters or doctoral degree
Employment and Income
- 29% of visitors have a C-Level or executive position
- Average HHI $110,000
- Average net worth $1,100,000
Geography
- 12% of visitors live or work in the Washington DC area
- 23% live in the Northeast, 23% in the Midwest, 32% in the South, 22% in the West3
Influence
- 35% of DC visitors work in government
- 45% of DC visitors work for a federal department or agency
- 23% of DC visitors have an executive brance or congressional job
Political activity
- 50% of DC visitors are involved with advocating or influencing policy or legislation
- 20% of DC visitors are involved with writing policy or legislation
- 18% of DC visitors have worked for a political party
- 74% of DC visitors are members of a group or committee in key issues areas such as banking, defense, education, energy and health care
Source
Unless otherwise noted, percentages and statistics are based on the Insight Express 2010 Survey. 1. Omniture June 2010 2. ForeSee June 2010 3. @Plan Spring 2010 data.Advertising Contacts
Karen McKayRegion: South (Includes Washington DC) Phone: 202-281-7699
kmckay@realclearpolitics.com
Allison Hendrickson
Region: Midwest and West
Phone: 312-819-3610
ahendrickson@realclearpolitics.com
Jonas DeVita
Region: Northeast
Phone: 646-706-7464
jdevita@realclearpolitics